A combined app that costs more than $14.99 would seem to be a nonstarter for many consumers, some of whom already plan to ditch a subscription this year because it's too expensive. HBO Max is already on the pricier side at $14.99 per month (or $9.99 with ads), while Discovery Plus currently costs $4.99 per month with ads or $6.99 without. Many details remain, from when the combined service will launch to how much it will cost. 12.99 (19.99 without ads) More recently, PPV Standalone prices have seen a slight increase. “HBO Max wants to accelerate an advertising tier and Discovery’s content will help them do that,” said Michael Nathanson, of the MoffettNathanson tech and media research firm. Instead, the newly formed (once the merger is approved) Warner Bros. Plus, Discovery’s cable channel content – already edited with natural commercials in mind – is optimized for the ad-supported model that consumers are gravitating towards. HBO Max and Discovery Plus wont be sold in a bundle. value) while you maintain 2+ qualifying Go5G Next or Go5G Plus lines in good standing. Receive Netflix Standard (2-screens within a household, up to 15.49/mo. value) while you maintain 1 qualifying Go5G Next or Go5G Plus line or 2+ qualifying Go5G lines in good standing. Discovery can cut costs by streamlining multiple apps, bringing marketing and technology efforts under a single roof, she added. Receive Netflix Basic (1-screen, up to 9.99/mo. “I think combining all of the content into a single app will ultimately make it much more compelling for the consumer and make it a true competitor to Netflix's breadth and depth of content,” Bloomberg industry analyst Geetha Ranganathan told dot.LA. Discovery CEO David Zaslav has long been a proponent of the cable bundle, which has been similarly applied to the streaming service model by the likes of Disney. Discovery-could keep its HBO Max and Discovery Plus apps as standalone products. Some initially speculated that the soon-to-be-merged media giant-which will be called Warner Bros. Look at the left sidebar and select Your Subscriptions. Choose Digital Content & Devices when you hover over the Accounts & Lists next to the search bar. The combined app will include WarnerMedia’s HBO premium shows and Warner Bros.’ movies, as well as Discovery’s roster of unscripted programming. Cancel your Discovery Plus subscription via Amazon Fire devices: Log into your Amazon account. The decision creates a streaming platform with the content arsenal and customer base to compete with the upper echelon of streaming giants, such as Netflix, Amazon Prime Video and Disney Plus. HBO Max and Discovery Plus will combine into a single subscription service after Discovery completes its merger with WarnerMedia this year, Discovery CFO Gunnar Wiedenfels said Monday. The streaming wars just got a new heavyweight contender. Sign up to get the latest news on Southern California’s tech, startup and venture capital scene. This is the web version of dot.LA’s daily newsletter.
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